Chicago based nonprofit
Goodsend is like a superhero app (and online community) that swoops in to save the day for Chicago students and families struggling with poverty. It's not just any app, it's a powerful community of caring individuals who have joined forces to rewrite the story of hardship. With over 500 generous donors on board, they have unleashed over $30,000 in life-changing support for more than 150 individuals and families. This incredible help goes towards paying bills, keeping a roof over their heads, and filling their fridges with groceries. Goodsend is like a beacon of hope, reigniting the spirit of resilience within communities and forever altering the course of countless lives. It's a heartwarming tale of unity, where ordinary people come together to create extraordinary impact.
GOODSEND
Design Challenge:
Transform and redesign their monthly email newsletter from a text-heavy format.
Design Goal:
Infuse their monthly email newsletter with eye-catching typography, harmonious color palettes, and exquisite visual compositions to create a captivating design that resonates with their audience.
Designer Role:
Brand identity, email design & marketing, storytelling, research, collaboration - brainstorming with co-founder, color theory, typography.